Elevating Hopped's Market Impact One Brew at a Time
Where Strategy Meets Craft in Southern California's Craft Beer Scene.
The Hopped Transformation Journey
Navigating Initial Obstacles
Hopped faced multiple challenges that stunted growth, including an inconsistent brand and a diluted market focus across multiple cities.
Building a Unified Brand and Strategy
We standardized Hopped's brand, creating a compelling user experience on their revamped website. We helped narrow Hopped's focus to Los Angeles, later expanding across Southern California, clarifying their brand message and making their campaigns more effective.
Empowering Content and Revenue
We developed a robust WordPress website for Hopped. It features WooCommerce for ecommerce and is integrated with Square and Stamps.com for streamlined transactions. Additional tools like Mailchimp and Google APIs further enriched the platform.
From Obscurity to Leadership
Hopped's monthly reach shot from under 1K to over 100K. They forged new brand partnerships and even ventured into hosting live events, diversifying revenue.